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About Us

Expertise and Dedication:

All Fire Services, Inc. has been family owned and operated since 1990. Founder Robert Pasternak retired in 1995, followed by Jerome Cohen in 2005. Wendy Brasecker-Rothenberg now operates the company with her son, Johnathan Keller, and many valued employees. "We built this company with Customer Service as our #1 priority, and knowing ‘IT ONLY TAKES A MOMENT’ for fire to strike, and property and lives to be destroyed."

All Fire Services, Inc. employs a staff of 40: supervisors, mechanics, NICET I & II & State Certified Water Based Inspectors, design team, accounting and sales departments, and clerical personnel. With hard work and dedication, the All Fire team has served the tri-county area for over 30 years.

“We are proud to have 10 employees who have celebrated their 20 year anniversary with the company, giving their experience and expertise to our valued customers.”

All Fire Services, Inc. prides itself on having the following certifications:
  • State of Florida Certificate of Competency licenses
  • NICET (National Institute for Certification in Engineering Technology) I & II & State of Florida Certified Water Based Fire Protection Inspectors
  • Backflow Prevention Assembly Testers Certified by the AWWA (American Water Works Association) Manual M14, in full compliance with the Florida Administrative Code
  • State of Florida Woman's Business Certification, Office of Supplier Diversity
  • Bonding available upon request
The following professional affiliations speak volumes about All Fire’s integrity:
  • National Fire Prevention Association
  • American Fire Sprinkler Association
  • Florida Fire Sprinkler Association
  • Hollywood Chamber of Commerce
  • Broward Chamber of Commerce
  • Palm Beach Chamber of Commerce


All Fire Services Team

Wendy Brasecker-Rothenberg

Since 1993, Wendy has managed the business with knowledge of all departments. She now serves as President/CFO of All Fire Services, Inc., overseeing the financial aspects of the company.

In 2000 she became a State of Florida Certificate of Competency Fire Protection Contractor license holder, being one of two women in the State of Florida to be licensed at that time. She then received Minority, Women & Florida Veteran Business Certification from the State of Florida. In 2009 she served as President of the Florida Fire Sprinkler Association, being the only woman to date to hold that position.

Wendy is affiliated with the American Fire Sprinkler Association, National Fire Sprinkler Association, and National Fire Prevention Association; and, has served on the Board of Directors and is past president of the Florida Fire Sprinkler Association.

Johnathan Keller

Since 1997, Johnathan has worked in the family business, from hanging pipe to being a Water Based and Backflow Inspector. In 1998 he received a Certificate of Achievement from Broward Community College Department of Fire Science for completion of Municipal Fire Inspector; and, in 2002 became a State of Florida Certificate of Competency Contractor license holder for Fire Protection. He now serves as Vice President of Operations where he oversees the Inspection/Sales Department and facilitates estimating, project bids and contract negotiations.

Johnathan has served on the Board of Directors of the Florida Fire Sprinkler Association.

Michael Barvinchak

Michael has been with All Fire Services, Inc. since 1997. He started his career with the company in Accounts Receivable, working his way up the ladder to General Superintendent, and is now Vice President of Outside Sales. He works with the company’s General Superintendent to coordinate daily field personnel management and job scheduling, as well as municipal agency inspections.

Michael possesses a vast background in sales and personnel training and business management.

Richard Antrican

Richard has been with All Fire Services, Inc. since 1990. He started out as a Journeyman Fire Sprinkler Installer, and later as a Water Based Fire Sprinkler Inspector to include Fire Pumps and Pre-action Systems. He received a State of Florida Certificate of Competency for Fire Protection in 2001.

Richard’s technical knowledge is unsurpassed in South Florida!